March 25th, Diletta Acuti (University of Portsmouth)

Negative side-effects of sustainability on consumer behaviour

 

April 22nd, Sukki Yoon (Bryant University)

Hypocrisy Induction in Advertising

 

May, 13th, Carmelo Cennamo (Bocconi SDA - Copenaghen Business School)

The ‘love effect’ in crowdfunding markets: How platform selective promotion of projects affects value creation